4 Nov 2010

On Display Television Segment - Velocity

Lockwood Velocity Product Feature

The new and innovative Velocity range of door furniture has been featured on the home improvement television program, “On Display” - airing in Victoria on Sunday 7th of November on Channel 9.

“On Display” is a consumer oriented program that showcases the latest innovations in home design products and building industry trends. Celebrating the airing of its sixth successful season, the program continues to win the ratings amongst its timeslot, attracting an average of over 1.7 million viewers annually.

The three and a half minute segment featuring Velocity, focuses on the ease of installation aspect of this product, in addition to the functionality and style inherent in its design.

Designed in Australia, the Velocity series encompasses the robust design and product quality that has become synonymous with Lockwood.  The attractive yet unobtrusive design will appeal to even the most discerning home owner but it is the common sense smarts of the simple twist and tighten fixing action that will be praised by DIYers and building industry experts alike.

The segment highlights the passage, privacy and dummy applications for which Velocity has been designed and also highlights the high degree of complimentarity between Velocity on the Nexion Vision Lockset. The combination of these two products enables a complete home solution under a single design aesthetic.

We expect this television exposure to generate an increase in interest and sales, not only for the Velocity product range, but also for the entire Lockwood product offering.

Please contact your ASSA ABLOY sales representative with any queries.